Zoho Social vs. Sprout Social
When it comes to managing your social media, choosing the right tool is critical. With so many options out there, it can be challenging to decide which tool works best for your business. This blog post will compare two popular choices, Zoho Social and Sprout Social. We'll explore the features, pricing, and user reviews, so you can make an informed decision.
Features
Both Zoho Social and Sprout Social offer essential features that make managing social media easier. Zoho Social includes publishing and scheduling tools, team collaboration, analytics, and reporting. Moreover, it supports Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
On the other hand, Sprout Social adds advanced features such as social listening, keyword tracking, and paid advertising management tools.
Zoho Social is a great choice for small businesses, freelancers, and individuals with a lower budget, while Sprout Social is more suitable for larger teams that require extensive reporting and analytics.
| Feature | Zoho Social | Sprout Social |
|---|---|---|
| Publishing and scheduling | ✓ | ✓ |
| Team collaboration | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social Listening | X | ✓ |
| Keyword tracking | X | ✓ |
| Paid Advertising Management | X | ✓ |
As you can see, Sprout Social offers more advanced features than Zoho Social.
Pricing
Pricing is another crucial factor to consider when choosing a social media management tool. Let's compare the pricing plans of Zoho Social and Sprout Social.
| Plan | Zoho Social | Sprout Social |
|---|---|---|
| Free Trial | ✓ (N/A days) | ✓ (30 days) |
| Professional Plan | $20/mo | $99/user/mo |
| Enterprise Plan | $80/mo | Custom pricing |
Zoho Social is significantly cheaper than Sprout Social. Zoho's starting price of $20/mo is much lower than Sprout Social's $99/user/mo. Moreover, Zoho Social offers an enterprise plan for $80/mo, while Sprout Social's plan is custom-priced.
User Reviews
To understand how well these tools work in the real world, we looked at user reviews. According to software review site G2, Sprout Social has a higher overall satisfaction rating (4.5/5) than Zoho Social (4.2/5).
However, it's worth noting that Zoho Social has more positive reviews (79%) than Sprout Social (72%). Additionally, Zoho Social has a higher ease of use rating (4/5) than Sprout Social (3.9/5), indicating it's more user-friendly.
Conclusion
In conclusion, when comparing Zoho Social and Sprout Social, it's clear that both tools are excellent choices. Zoho Social is more affordable and user-friendly, making it a great option for small businesses and individuals. Meanwhile, Sprout Social is better suited for larger teams that require advanced features.
It's essential to do thorough research and consider your business's specific needs before investing in a social media management tool. Ultimately, the right choice depends on your budget, team size, and the features you require.
References
- Zoho Social vs Sprout Social Comparison. (2022, January 6). G2. https://www.g2.com/compare/zoho-social-vs-sprout-social
- Malykhina, E. (2021, March 30). Top 10 social media management tools for 2021. PCMag. https://www.pcmag.com/picks/the-best-social-media-management-and-analytics-tools